CONCEPT
All we need is love and pride, when we find ourselves in dwelling which is nothing but an open space.
We are AREA — a Japanese interior brand specializing in creating designs for diverse spaces with original, high-quality furniture and fixtures.Each creation is built upon carefully selected materials, craftsmanship, and design, all rooted in our unique philosophy.
COMPANY OVERVIEW & MISSION
"AREA" refers to a region or field.
An AREA within a space is born from the fusion of SPACE and PRIDE.
Mission
AREA’s mission is to restore the spiritual aesthetics of contemporary Japanese living spaces—often misrepresented—and to create ever-evolving environments for the future, not merely to replicate Japanese style out of nostalgia.
MATERIALS
Carefully selected solid hardwood and wood veneers with gorgeous grain
AREA furniture is made with carefully selected solid hardwood and wood veneers from all over the world, including white ash, black cherry, oak, maple, and teak, in addition to black walnut, the representative wood for furniture. Other specific wood types are also available for some products. Please feel free to contact us.
STRUCTURE
Manufactured by skilled artisans
AREA furniture is mainly produced in long-established factories in five representative furniture production areas of Japan: Fuchu (Hiroshima), Okawa (Fukuoka), Hida-Takayama (Gifu), Shizuoka (Shizuoka), and Asahikawa (Hokkaido). Since our products require a lot of manual work, they can hardly be manufactured by mass-production furniture makers pursuing high efficiency. Therefore, our products are made at reliable factories, which can process everything from start to finish: from purchasing materials, properly drying the timber, converting the timber, processing, polishing, assembling, and coating. Although production takes time, we deliver our customers quality furniture that will endure for a long time that is definitely worth the wait.
DESIGN
New designs created in contemporary Japan, not mere nostalgia of Japanese design
AREA’s allure includes expressions by various designers (e.g., furniture, architecture, traditional crafts, and fashion), which also pay respect to traditional designs around the world that have been passed down. AREA products are made by incorporating creative designs. We develop home décor products based on an annually selected concept, and present them to the world.